Exploring possibilites
through human and customer understanding
ABOUT ME
I'm a curious mixed methods design researcher and strategist with over a decade of experience based in the San Francisco Bay Area. As a lifelong learner and futures thinking collaborator, I enjoy supporting creative problem-solving initiatives across diverse industries, using empathy-led approaches to uncover insights, align perspectives, and articulate meaningful customer experiences. Whether I'm leading research or facilitating ideation, my goal across every collaborative effort is to identify new strategic opportunities that lead to impactful products and services that meet real needs.
EXPERIENCE
Customer and Market Research • Brand Strategy and Positioning
Customer Journey Mapping • Service Design and Blueprints
Usability and Concept Testing • Behavioral Archetypes and Persona Development
Futures Thinking and Strategic Foresight
SELECT WORK
Research Operations Project
Considering the Ethical Implications of Using AI in User Experience Research
Literature Review
SaaS Marketing Project
Improving Sales Outreach based on Buyer Needs and Journey Experiences
Design Research, Customer Journey Mapping
Education Equity Project
Improving Student Self-Navigation in Community College to Decrease Dropout Rates
Design Research, Service Design, UXUI Design, Design Strategy
Enterprise Sales Project
Optimizing Sales Processes based on Sales Rep Behaviors, Needs, and Challenges
Design Research, Process Mapping, Generative Research
Enterprise Website Project
Improving Discoverability through Comparative First-Click Testing
UX Research, First-Click Testing, Rapid Research
Future Studies Project
Exploring Workplace Futures in the Tech Industry in 2035
Market Research, Strategic Foresight, Scenario Forecasting, Workshop Design and Facilitation
Financial Project
Evaluating Site Navigation to Support Customer’s Journey for Credit Card Selection
UX Research, Usability Testing, Rapid Research, Customer Journey Mapping
Financial Project
Exploring Near-Term Financial Futures and Responses for Banking Customers
Customer and Market Research, Strategic Foresight, Scenario Forecasting, Workshop Design and Facilitation
Healthcare UX Project
Transforming the Medicare Omnichannel Experience
UX Research, Design Research,
Customer Journey Mapping
Contact for more
