
Exploring possibilites
through human and customer understanding

ABOUT ME
I'm a passionate mixed methods design researcher and strategist with over a decade of experience based in the San Francisco Bay Area. As a lifelong learner and futures thinking collaborator, I enjoy supporting creative problem-solving initiatives across diverse industries, using empathy-led approaches to uncover insights, align perspectives, and articulate meaningful customer experiences. Whether I'm leading research or facilitating ideation, my goal across every collaborative effort is to identify new strategic opportunities that lead to impactful products and services that meet real needs.
EXPERIENCE
Customer and Market Research​ • Brand Strategy and Positioning
Customer Journey Mapping • Service Design and Blueprints
Usability and Concept Testing • Behavioral Archetypes and Persona Development
Futures Thinking and Strategic Foresight


FEATURED WORK
Healthcare UX Project
Transforming the Medicare Omnichannel Experience
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UX Research, Design Research,
Customer Journey Mapping
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Contact for more

Enterprise Project
Generating Ideas for New Go-to-Market Strategies
Design Research, Workshop Design and Facilitation, Ideation Programs
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