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Exploring possibilites

through human and customer understanding

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ABOUT ME

I'm a passionate mixed methods design researcher and strategist with over a decade of experience based in the San Francisco Bay Area. As a lifelong learner and futures thinking collaborator, I enjoy supporting creative problem-solving initiatives across diverse industries, using empathy-led approaches to uncover insights, align perspectives, and articulate meaningful customer experiences. Whether I'm leading research or facilitating ideation, my goal across every collaborative effort is to identify new strategic opportunities that lead to impactful products and services that meet real needs.

EXPERIENCE

Customer and Market Research​ • Brand Strategy and Positioning
Customer Journey Mapping • Service Design and Blueprints
Usability and Concept Testing • Behavioral Archetypes and Persona Development

Futures Thinking and Strategic Foresight

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FEATURED WORK

Research Studies Project

 

Considering the Ethical Implications of Using AI in User Experience Research​

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Academic Literature Review

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Financial Project

 

Exploring Near-Term Financial Futures and Responses for Banking Customers

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Customer and Market Research, Strategic Foresight, Scenario Forecasting, Workshop Design and Facilitation

Team Discussion

Healthcare UX Project

 

Transforming the Medicare Omnichannel Experience

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UX Research, Design Research, 
Customer Journey Mapping

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Contact for more

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Financial Project

 

Evaluating Site Navigation to Support Customer’s Journey for Credit Card Selection

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UX Research, Usability Testing, Customer Journey Mapping

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Enterprise Project

 

Generating Ideas for New Go-to-Market Strategies

 

Design Research, Workshop Design and Facilitation, Ideation Programs

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Contact for more

Writing a Sticky Note

Future Studies Project

 

Exploring Workplace Futures in the Tech Industry in 2035

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Market Research, Strategic Foresight, Scenario Forecasting, Workshop Design and Facilitation

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SaaS Marketing Project

 

Improving Sales Outreach based on Buyer Needs and Journey Experiences

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Design Research, Customer Journey Mapping

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Education Equity Project

 

Improving Student Self-Navigation in Community College to Decrease Dropout Rates

 

Design Research, Service Design, UXUI Design, Design Strategy

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Future Studies Project

 

Imagining Futures for Regulated Cannabis Use

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Market Research, Strategic Foresight, Speculative Design

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Speculative Product Ideation

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